Troy Brown

MSL Group

Troy is a much heralded new media executive with demonstrated skills in creative DSM (Digital/Social/Mobile) insights, strategy, campaign development & execution, branded content development & distribution, strategic marketing, and business development. His portfolio of new media work for brands and clients span across multiple industries and disciplines.

He is currently Senior Vice President of DSM at MSLGROUP where he has built an integrated DSM practice and leads strategy and execution for clients such as Comcast, Brock Beauty, Merial, The Home Depot, and others.

Prior to joining MSLGROUP, Troy served as president of one50one, an accomplished innovation engine in a converged media, advertising and entertainment environment where DSM (digital/social/mobile) media, and his trademarked and patented DSM strategy served as the conduit to people engagement, branded and "ownable" community building, ROI and sales.

His experience serving as a primary DSM resource and partner across numerous lines of business has provided insights and strategy, campaign management & execution, application development, content development, licensing & distribution, and business development to multiple brands and agencies including Octagon, Alloy, Global Hue, Uniworld, Morpheus, Kinetix, The Ad*itive, Vidal Partnership, RLPR, Mercury Mambo, Heineken, Euro, Wieden & Kennedy, MTV Tres, Hennessy, Belvedere, Mobile Streams, Richard Petty Motorsports, Game Show Network (GSN), Best Buy, Ford, Pepsi, Allstate, several independent and major record labels.

Fortified with more than two decades of executive experience in digital platforms and product delivery within the media, brand, and entertainment sectors, he was a key figure in the Verizon/Verizon Wireless product launches of ISDN, DSL, and FIOS; Developed and executed the launches for three of Sony’s highest selling mobile handsets to date; Fostered the first ever mobile branded content deal with Lucas Films, Sony Pictures, Sony Music Group, Universal Music Group and Starbucks Entertainment; Secured direct international content deals with Tier 1 mobile carriers worldwide and premium online storefronts (iTunes, Google Play, Amazon, Rhapsody,, etc.).

Moreover Troy’s work in the mobile space has garnered award winning results, and press in Mobile Marketer, Ad Age, and Adweek for his work with Ford, Heineken, Hennessy, Magic Johnson Enterprises, Best Buy, and Apple. An Executive Committee member of The Mobile Marketing Association, his digital thought leadership has garnered him the Mobile Marketer Campaign of the Year , Digiday Best Integrated Social Mobile Campaign, and North American & Global Mobile Marketing Association Smarties Award for Hennessy KAWS, a Best In Class Award from Mobile Marketer for his Hennessy Artistry Mobile Campaign, and Barber’s Digest’s Campaign of The Year for The Ford Flex Ur Style Campaign, which also served as the launch campaign for the Ford Flex, and the catalyst for The Flex winning Urban Truck of The Year.

Troy graduated with a double major in Business Administration & Mathematics from St. Michaels College, has an Executive Certification in Leadership from The Wharton School of Business, and a Digital Alpha IV Certification from Bellcore Laboratories.