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VIRTUAL CONFERENCE

Join Your Peers at #1 Social Media Event for Senior-Level Marketing Professionals

February 25–26, 2021

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FEATURED SESSIONS

How Ocean Spray’s “Dreams” Became Reality and Catapulted to Success on a Brand New Social Platform

Most brands have a roadmap, or at least a POV, on up-and-coming social media platforms and when to establish a presence. But what if something happened overnight that forced you to fast-track that plan into reality? Learn how Ocean Spray did just this and handled the transformation of a 90-year-old brand into the latest TikTok trend, learning valuable lessons along the way! 

What Marketers Can Learn From the VERZUZ Movement

Verzuz reimagines the DJ battles of hip-hop’s early days but in a virtual setting. It's fun, it's exciting but at the core, it demonstrates agile and nimble thinking that marketers should be paying attention to. Join Nicholas Love as he discusses what marketers can learn from the Verzuz movement and how these concepts can be applied across any and all social media or marketing activity. 

Tapping into the Value of Making Customers Feel Seen & Connected

Learn strategies implemented by the Starbucks social team ranging from an effective COVID-19 Response Plan to the launch of Fall/PSL and relatable text-only moments that shine a light on our customers and their desire for connectedness, virtual relief, and a sense of normalcy.

6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Presenting Thought Leaders You'll Meet Online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Lauren Nimmons


Lauren Nimmons

Senior Manager, Social Media Marketing
Starbucks

Melanie DiBiasio


Melanie DiBiasio

Senior Manager, Digital Precision Marketing
Ocean Spray

Karen Ramming


Karen Ramming

Social Media Director
Golden State Warriors

Danisha Lomax


Danisha Lomax

Vice President, Group Director--National Paid Social Lead
Digitas North America

Jon Frederick


Jon Frederick

Director of Social Media
Nickelodeon

Nicholas Love


Nicholas Love

Vice President of Digital Marketing
G&S Business Communications

Daniel Hill


Daniel Hill

Content Creator
DanielHillMedia

James Vetrano


James Vetrano

Principal & Lead Consultant
2626 Consulting

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OUR SPONSORS

Falcon.ioParagone.ai

OUR PARTNERS

DANSocial Media InformerDan InstituteInvestor Brand NetworkBrandpointMoreThanDigitalSMP

SPONSORING AT THE SUMMIT

SMSS is the premier social media conference for solution and service providers to engage directly with a targeted audience of decision-making marketers. Learn more about how we can create a unique sponsor experience for your company.

Become a Sponsor

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