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Tiffany Rivers

Senior Director, Social
Media Cause

Tiffany started her career in philanthropy and youth development. From there she transitioned into social media and corporate communications.  Tiffany has managed social media for both for profit and non-profit organizations including Georgia-Pacific, Carters|OshKosh B’Gosh, Children’s Healthcare of Atlanta, Assurant and Boys & Girls Clubs of America. Tiffany has been featured on The Social Pros podcast, The Social Shakeup Conference, Social Fresh Conference, and is a returning speaker for the Social Strategies Summit. 

Tiffany Rivers’s Session

1:15pm - 2:00pm PT — Thursday, February 25, 2021

Panel: Growing Brand Loyalty Through Social Media Communities

Topics covered in this panel include:

  • How to find out exactly where you should be building your communities based on your audience (both on social media platforms and outside of them)
  • What value you should be able to provide your community to keep them engaged and loyal to your brand - how can you reward top fans?
  • Making your brand accessible to allow for one-to-one connections with your community
  • What kinds of content drives customers and followers to want to be a part of a brand's community
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