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Tiffany Rivers

Director, Social Media
Boys & Girls Clubs of America

Tiffany Rivers is an innovative, relationship-oriented social media professional with over 10 years of Social Media experience. She is a social media aficionado with proven experience in growing Millennial and Gen Z audiences with a focus on brand-safe content for parents and families. She has a keen eye for creating disruptive content based on learnings from data and analytics. She also shines while managing content for live events. Tiffany currently serves as the Director Social Media at the Boys and Girls Clubs of America. The role affords her the opportunity to work with and direct a team of community managers, partner agencies, and contractors to produce creative, multi-channel content that raises awareness, drives engagement and inspires loyalty.
In her spare time, you may find Tiffany enjoying a good walk spoiled (i.e. golf), dancing some Salsa, or sunning on the beach. Or all three simultaneously.

Tiffany Rivers’s Session(s):

1:15pm - 2:00pm PT —

Panel: Growing Brand Loyalty Through Social Media Communities

Topics covered in this panel include:

  • How to find out exactly where you should be building your communities based on your audience (both on social media platforms and outside of them)
  • What value you should be able to provide your community to keep them engaged and loyal to your brand - how can you reward top fans?
  • Making your brand accessible to allow for one-to-one connections with your community
  • What kinds of content drives customers and followers to want to be a part of a brand's community

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