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Mona Faris

Regional Portfolio Manager
Johnson & Johnson Africa, Middle East & Turkey

Mona Faris is an experienced brand strategist currently managing haircare and selected skincare portfolio across Africa, Middle East, and Turkey within Johnson & Johnson Consumer division.

Throughout her multinational career Mona has led beauty brands throughout various life cycles to ensure clear RTM, digital & pipeline strategy for long-term success.

Driven by a passion for digital marketing and end to end brand ownership, she takes pride in providing the best 360 campaigns based on strong consumer insight.

Mona Faris’s Session

Consumer Insight Always Wins

Understanding consumer behavior is the key to creating & scaling successful campaigns. This session will dive into topics with highlighted case study examples, including:

  • Understanding the success factor of indie brands: Make-up brands such as NYX, Urban Decay, Huda beauty all have something in common. They managed to tap into a consumer insight that big companies didn’t notice. They were successful enough to receive the attention of big companies.
  • How consumer insight can create the best campaigns with minimal spend: A case study of how a consumer comment created a global best practice.
  • Utilizing consumer insight to scale your brand:  How OGX utilized a consumer insight to advertise premium haircare during a pandemic which became a Facebook best practice campaign.
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