Mona Faris is an experienced brand strategist currently managing haircare and selected skincare portfolio across Africa, Middle East, and Turkey within Johnson & Johnson Consumer division.
Throughout her multinational career Mona has led beauty brands throughout various life cycles to ensure clear RTM, digital & pipeline strategy for long-term success.
Driven by a passion for digital marketing and end to end brand ownership, she takes pride in providing the best 360 campaigns based on strong consumer insight.
Understanding consumer behavior is the key to creating & scaling successful campaigns. This session will dive into topics with highlighted case study examples, including: