Mona Faris is an experienced brand strategist currently managing haircare and selected skincare portfolio across Africa, Middle East, and Turkey within Johnson & Johnson Consumer division.
Throughout her multinational career Mona has led beauty brands throughout various life cycles to ensure clear RTM, digital & pipeline strategy for long-term success.
Driven by a passion for digital marketing and end to end brand ownership, she takes pride in providing the best 360 campaigns based on strong consumer insight.
Mona Faris’s Session(s):
Understanding consumer behavior is the key to creating & scaling successful campaigns. This session will dive into topics with highlighted case study examples, including: