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Belkys Severino

Customer Success Manager

Belkys is a Customer Success Manager at Falcon.io, a unified social media management platform. She’s known for her Social Listening expertise and has worked with clients ranging from Fortune 500 companies to small mom-and-pop businesses across different verticals. Her goal is to make Social Listening an integral part of any company’s social media strategy because she believes there’s so much untouched potential waiting to be discovered that can take you to the next level. She’s quirky, upbeat and in her spare time loves to travel, dab in photography, watch anime, and dance.

Belkys Severino’s Session

11:45am - 12:30pm PT —

6 Tips for Creating a Bulletproof Content Strategy With Social Listening

Been there, done that, messed around... with failed content strategies.  

 Now the question is, are you listening? Social listening allows you to find out what people think about you as a brand. Brand insights can be key when drafting a successful content strategy. Why? Because you’re catering to your specific audience.  

In this session, we’re going to discuss social listening experiments both the newbie and pro can try. Using the examples of various players in the market, in this session, you will learn:

  • The importance of social listening and competitor benchmark 
  • How to draft a successful listening strategy 
  • How to turn listening data into an actionable content strategy
  • Using social listening for content inspiration 
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