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Nicholas Love

Vice President of Digital Marketing
G&S Business Communications

Nicholas Love is an industry-leading expert on digital engagement and transformation. A highly sought- after counselor by Page Society and Adweek, he has honed his scientific-method-based approach to digital and social media at ESPN, University of Chicago Booth School of Business, The Ohio State University and NC State. Love has made appearances at SXSW, Now You Know, Page Spring Seminar, Social Media Strategies Summit, Hootsuite and NetBase Webinars and more. He’s a two-time Adweek Executive Mentee.

Nicholas Love’s Session

11:45 am–12:30 pm PT — Friday, February 26, 2021

What Marketers Can Learn From the VERZUZ Movement

We know there is a significant difference between incremental innovation and substantial innovation, and that the difference between the two drives choice in almost everything we do. Our way of life significantly shifted in 2020 from an entertainment perspective and as a result, the Verzuz movement was introduced.
 
Verzuz reimagines the DJ battles of hip-hop’s early days but in a virtual setting. It's fun, it's exciting but at the core, it demonstrates agile and nimble thinking that marketers should be paying attention to. Join Nicholas Love as he discusses what marketers can learn from the Verzuz movement and how these concepts can be applied across any and all social media or marketing activity. 
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