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Jon Frederick

Director of Social Media
Nickelodeon

Jon Frederick is the director of social media at Nickelodeon. His team manages the editorial, fan engagement, and programming strategies for Nickelodeon across 100+ social media accounts. Since 2010, Jon has worked on developing Nickelodeon's wide social media portfolio, including the launch of the brand’s official Instagram and TikTok accounts, building the “SpongeBob SquarePants'” social following to more than 80 million digital fans; and kicking off the social integrations for Nickelodeon's “'90s Are All That” experience (now known as “NickRewind).”

Jon Frederick’s Session

1:15pm - 2:00pm PT — Thursday, February 25, 2021

Panel: Growing Brand Loyalty Through Social Media Communities

Topics covered in this panel include:

  • How to find out exactly where you should be building your communities based on your audience (both on social media platforms and outside of them)
  • What value you should be able to provide your community to keep them engaged and loyal to your brand - how can you reward top fans?
  • Making your brand accessible to allow for one-to-one connections with your community
  • What kinds of content drives customers and followers to want to be a part of a brand's community
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