Danisha has 13 years of experience working in media and is currently the VP/GD, National Paid Social Lead at Digitas, overseeing paid social experts who create scalable and end-to-end activations for clients like Pandora, Starz, HPE, and Sephora. Previously, Danisha worked at AKQA, creating campaigns for Gap Inc. and Yahoo, and formerly she worked at Wells Fargo, and eDriving. Danisha has been awarded the Social Media Campaign of the Year (2013), the 32 under 32 SF Egotist award (2014), Campaign’s Female Frontier Championing Change honoree (2020), and San Francisco's “Heart of the Company” (2020).

Danisha Lomax’s Session

1:15pm - 2:00pm PT — Thursday, February 25, 2021

Panel: Growing Brand Loyalty Through Social Media Communities

Topics covered in this panel include:

How to find out exactly where you should be building your communities based on your audience (both on social media platforms and outside of them)
What value you should be able to provide your community to keep them engaged and loyal to your brand - how can you reward top fans?
Making your brand accessible to allow for one-to-one connections with your community
What kinds of content drives customers and followers to want to be a part of a brand's community