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Thursday, February 25, 2021    11:45am - 12:30pm PT

6 Tips for Creating a Bulletproof Content Strategy With Social Listening

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Been there, done that, messed around... with failed content strategies.  

 Now the question is, are you listening? Social listening allows you to find out what people think about you as a brand. Brand insights can be key when drafting a successful content strategy. Why? Because you’re catering to your specific audience.  

In this session, we’re going to discuss social listening experiments both the newbie and pro can try. Using the examples of various players in the market, in this session, you will learn:

  • The importance of social listening and competitor benchmark 
  • How to draft a successful listening strategy 
  • How to turn listening data into an actionable content strategy
  • Using social listening for content inspiration 

 

Belkys Severino
Customer Success Manager
Falcon.io

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