Using Data, Metrics, and Tools to Drive ROI – and Best Ways to Report to Leadership

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Social advertising the most modern and advanced form of advertising today. The various tools, tactics, and skills required can often be overwhelming. The best and most effective advertisements combine the art of creativity, the psychology of audience understanding, and the rigor of data science and scientific method. When you combine these disciplines and get these factors to compound with the right people - it can result in extraordinary outcomes.

Takeaways include:

• How to set up experiments that fit your scale from a small business to a major enterprise
• Tradeoffs between targeting and creative
• What’s important to measure and what’s not