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Social advertising the most modern and advanced form of advertising today. The various tools, tactics, and skills required can often be overwhelming. The best and most effective advertisements combine the art of creativity, the psychology of audience understanding, and the rigor of data science and scientific method. When you combine these disciplines and get these factors to compound with the right people - it can result in extraordinary outcomes.
Takeaways include:
Alan Li
Senior Director of Marketing
Paragone.ai