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Friday, February 26, 2021    11:45 am–12:30 pm PT

What Marketers Can Learn From the VERZUZ Movement

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We know there is a significant difference between incremental innovation and substantial innovation, and that the difference between the two drives choice in almost everything we do. Our way of life significantly shifted in 2020 from an entertainment perspective and as a result, the Verzuz movement was introduced.
 
Verzuz reimagines the DJ battles of hip-hop’s early days but in a virtual setting. It's fun, it's exciting but at the core, it demonstrates agile and nimble thinking that marketers should be paying attention to. Join Nicholas Love as he discusses what marketers can learn from the Verzuz movement and how these concepts can be applied across any and all social media or marketing activity. 

 

Nicholas Love
Vice President of Digital Marketing
G&S Business Communications

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