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While embracing a new normal presents its own challenges, social media is ripe with insights that demonstrate how to infuse the adjusted customer mindset, priorities, and social climate to maximize campaign success.
In this session, you will hear strategies implemented by the Starbucks social team ranging from an effective COVID-19 Response Plan to the launch of Fall/PSL and relatable text-only moments that shine a light on our customers and their desire for connectedness, virtual relief, and a sense of normalcy. Lauren will share her perspective on identifying the right insights to sharpen an overall content approach leaning into untapped opportunities to relate to the customer in more impactful ways.