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Not everything in life is free—especially when it comes to growing your business. From big brands to mom and pop stores, more businesses are looking to leverage paid advertising to grow their customer base and increase brand awareness. This session will draw from Hawke Media’s experience working with plant delivery service The Sill, whose sales have increased over 50% since March due to the shelter-in-place mandate. Erik can discuss how your marketing strategy should adapt with growing demand, and the steps to plant the right seeds for revenue growth with search and social ads. Learn how to maximize your Google Adwords and Facebook advertising to decrease CPAs, improve CTR, and boost revenue by nurturing your marketing strategy with impactful targeting and tracking that puts you in front of audiences that matter the most.