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Consumer Insight Always Wins

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Understanding consumer behavior is the key to creating & scaling successful campaigns. This session will dive into topics with highlighted case study examples, including:

  • Understanding the success factor of indie brands: Make-up brands such as NYX, Urban Decay, Huda beauty all have something in common. They managed to tap into a consumer insight that big companies didn’t notice. They were successful enough to receive the attention of big companies.
  • How consumer insight can create the best campaigns with minimal spend: A case study of how a consumer comment created a global best practice.
  • Utilizing consumer insight to scale your brand:  How OGX utilized a consumer insight to advertise premium haircare during a pandemic which became a Facebook best practice campaign.


Mona Faris
Regional Portfolio Manager
Johnson & Johnson Africa, Middle East & Turkey

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