This session with Lauren Thomas of Intuit will highlight lessons the TurboTax team has learned through its first two years on TikTok while providing actionable insights and takeaways to help you tap into the platform.
In this session, Noressa Kennedy Hinkler of TNAA will show you how to prioritize KPIs to make social media analytics work for you and find out which KPIs C-levels care about most.
As the digital marketplace becomes increasingly complex the need for a cohesive paid, owned and earned strategy is essential to achieve most marketing goals. Starting with objectives and moving through process and execution, Kristi Daraban of Nationwide will discuss key factors for outlining your strategy.
Learn the nuts and bolts of a successful social media strategy to position your brand for success.
Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.
Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.
Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.
Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.
Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.
Director, Digital Strategy & Brand Engagement
Director, Social Media + Influencer Marketing
Savage X Fenty Lingerie by Rihanna
Senior Manager - Communications & Social
Social Media Manager
Walker Art Center
Director of Social Media
Associate Vice President, Social Media
Senior Director, Recruitment Marketing
Senior Manager, Digital Content
— Ocean Spray
— Dr. Tavel City Optical
— Kingdom Workers
We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.
If you have an insightful, take-away driven case study to share, we want to hear from you.
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