Lauren Beane's passion is social media: from working with small business clients to corporate partners, she ensures that brands have a head-turning online presence. Her goal is to challenge companies to rethink how they approach their customers in order to create a personalized experience. Currently at Cisco, Lauren serves as a Chief of Staff for the CX organization.

Lauren Beane’s Session

Convincing Customers to Swipe Right on your Brand

We’re witnessing digital transformation at a speed we’ve never experienced before. Social media is often the first interaction that your customers have with your brand. In this session, you’ll learn tactics Cisco used to tackle merging 400+ social channels into 100 accounts, as well as how to take a more humanized approach to social media by developing an entirely new social personality. Whether you’re B2B or B2C, big or small, customers are talking to you on social media. How can you ensure you are consistently representing your brand?

After this session, you’ll be able to:

Understand the importance of developing not only a brand personality, but also a social personality
Listen to your customers’ needs and develop content around those needs
Develop a process that ensures consistency between responding to trolls + cheerleaders