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Peter Kim

President, CCO
MKR Agency

Peter believes creativity is simply not possible without curiosity. Questions lead to truth, and truth is the foundation of good advertising. It’s why he inspires the MKR team to delve into the hearts and minds of our clients’ audiences to better understand their motivations and emotional triggers. For him, this is the key to creating meaningful connections between brands and the people they serve.

An award-winning executive with over 25 years of experience, Peter’s work has received many of the industry’s top accolades, including recognition in The One Show, Graphis, Archive, Webbys and the ADDYs. His campaigns have also been featured in Advertising Age, Creativity, Adweek and the New York Times. Peter has lent his creative leadership to an impressive list of clients, including Anheuser-Busch, Starbucks, Harley-Davidson, Chrysler, Kraft and Case IH. His experience spans multiple verticals, such as healthcare, automotive, retail and ticketed entertainment.

When he isn’t gazing up at the ceiling with his chin nestled between his thumb and forefinger, Peter can be found spending time with his wife, two children and hypoallergenic 7-lb dog (sadly, his plan to adopt a German Shepherd was sabotaged in a Machiavellian scheme, hatched by the aforementioned wife and kids).

Peter Kim’s Session

9:15 a.m.–9:30 a.m. Pacific Time — Thursday, February 24, 2022

Smart Strategies for Putting Your Audiences First

Marketers today are faced with ever-changing challenges when it comes to uncovering and targeting key audiences. MKR’s Chief Creative Officer Peter Kim will discuss these growing challenges and how marketers can overcome them to produce engaging creative that reaches their target audiences. Attendees of this presentation will walk away with actionable strategies for

  • Targeting defined audiences for an effective creative strategy
  • Marrying creative and customer experience strategies for high impact campaigns
  • Developing a capacity for taking risks through data-driven testing modules.
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