Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media.

Mike Baglietto’s Session

11:45 a.m.–12:30 p.m. Pacific Time —

More Bite, Less Bark: How to Define Brand Identities with Social Intelligence

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company.

Join NetBase Quid and Memphis Tourism to hear how utilizing social intelligence, Memphis Tourism has worked with their partners to define and refine their brand identity. In this session, you’ll learn:

How to use data to drive your brand strategy decisions forward
How to monitor trends to understand what is motivating brand perception
How to avoid making assumptions when analyzing consumer conversations