Megan Gall is the VP, Social Strategy at Mediaocean. She works with cross-functional teams to deliver impactful social solutions to the market and continually innovate around personalization. Before joining Mediaocean, Megan led digital teams at Omnicom focused on omnichannel planning and activation for CPG, financial and pharmaceutical clients. She has developed social-centric strategies for many clients throughout the past 15 years, including H&M, Rao’s Homemade, American Express, Starwood, and Victoria’s Secret.
Megan resides in Vero Beach, FL with her husband and three kids (way too close together in age!).
Megan Gall’s Session(s):
1:00pm - 1:15pm Pacific Time — Wednesday, February 23, 2022
Social personalization has gone from a pipe dream to a necessity when it comes to how brands plan social media ad campaigns. Does it work across all social platforms? How can you build it into existing workflows without adding even more complexity to your process? What considerations do you need to factor in both for creative and delivery? When will personalization have the biggest impact on performance? Learn about the major challenges and opportunities for social personalization, and get concrete tips for what to do next.