As the Research Director for Memphis Tourism, Ashley McHugh harnesses marketing data and analytics to strategically innovate. She deftly architects data-first marketing strategies by leveraging high-impact analytics and insights—and consistently delivers quantifiable results. How? She knows data doesn't just measure outcomes; it's a catalyst for predictable ROI and transformative growth.
Ashley McHugh’s Session(s):
11:45 a.m.–12:30 p.m. Pacific Time —
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company.
Join NetBase Quid and Memphis Tourism to hear how utilizing social intelligence, Memphis Tourism has worked with their partners to define and refine their brand identity. In this session, you’ll learn: