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Ashley McHugh

Research Director
Memphis Tourism

As the Research Director for Memphis Tourism, Ashley McHugh harnesses marketing data and analytics to strategically innovate. She deftly architects data-first marketing strategies by leveraging high-impact analytics and insights—and consistently delivers quantifiable results. How? She knows data doesn't just measure outcomes; it's a catalyst for predictable ROI and transformative growth. 

Ashley McHugh’s Session:

11:45 a.m.–12:30 p.m. Pacific Time —

More Bite, Less Bark: How to Define Brand Identities with Social Intelligence

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company.

Join NetBase Quid and Memphis Tourism to hear how utilizing social intelligence, Memphis Tourism has worked with their partners to define and refine their brand identity. In this session, you’ll learn:

  • How to use data to drive your brand strategy decisions forward
  • How to monitor trends to understand what is motivating brand perception
  • How to avoid making assumptions when analyzing consumer conversations
Check out our early bird ticket prices!
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