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Marissa Kargas

Director, Digital Strategy & Brand Engagement

Marissa Kargas is part of the Corporate Affairs team at Walmart. She leads a team managing all content and strategy across Executive, Corporate, Walmart World and Workplace social channels. Marissa partners with multiple areas of the business including Marketing, International Communications, Recruitment and People Experience to share a holistic perspective of what’s happening across the business in a way that’s relatable for associates and helps build brand reputation. Before joining the Walmart team, Marissa worked in Internal Communications at Sam’s Club and in television news as a Reporter, Anchor, and Executive Producer.

Marissa Kargas’s Session

8:15 a.m.–9:00 a.m. Pacific Time — Wednesday, February 23, 2022

Navigating Content through Crisis: The Importance of Brand Authenticity and Transparency on Social

We could not have predicted what the last two years would bring both personally and professionally. Walmart constantly strives to be transparent with associates, customers and stakeholders – and in times of crisis, creating an authentic connection with our audiences is vital.

  1. Know your audience and objective
  2. Build upon foundational relationships
  3. Be transparent and take action
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