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Alyssa Santoli

Sr. Manager of Relationships & Community

With nearly ten years of experience in social and digital marketing, I bring insight from many industries to my role at Vitamix, a brand loved by many. After gaining great social and content marketing experience in finance, I'm now working with cross-functional teams to build both practices in-house at Vitamix. My team is focused on building loyalty with our many Vitamix fans and creating a community where people are inspired to shift their mindsets towards food and whole-food health.

Alyssa Santoli’s Session

9:00 a.m.–9:45 a.m. Pacific Time — Wednesday, February 23, 2022

Growing Brand Loyalty Through Social Media Communities

It’s no secret that Vitamix has been a well-loved brand for nearly a century, but how do you continue to build upon an existing community of passionate fans and brand advocates in today’s always changing social landscape? Alyssa Santoli, Sr. Manager of Relationships & Community, will walk you through how she and her team have elevated Vitamix’s social presence over the last year and give you a sneak peek into some of their plans for the future of community at the brand.

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