Zenia Johnson

Zenia Johnson’s Session

How to Develop a Consistent Messaging Strategy Across Social Platforms

Creating a multi-channel social strategy can be a daunting task. There are so many considerations - should you develop channel prioritization? How can you ensure your brand’s message surfaces consistently, regardless of platform?

After this session you’ll have answers to those questions, and will be able to:

• Define how your messaging strategy will support business goals
• Build the buyer personas that will be the foundation of your messaging strategy
• Develop channel prioritization to share your brand message