Jon Frederick is the director of social media at Nickelodeon. His team manages the editorial, fan engagement, and programming strategies for Nickelodeon across 100+ social media accounts. Since 2010, Jon has worked on developing Nickelodeon's wide social media portfolio, including the launch of the brand’s official Instagram and TikTok accounts, building the “SpongeBob SquarePants'” social following to more than 80 million digital fans; and kicking off the social integrations for Nickelodeon's “'90s Are All That” experience (now known as “NickRewind).”
12:30 p.m.–1:15 p.m. Pacific Time —
