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Noressa Kennedy Hinkler

Director of Marketing & Communications
Travel Nurse Across America

Throughout my career, I've used social media to help brands build engaged audiences across all platforms. I leverage a keen eye for analytics with a passion for communications to tell a brand's story to both internal and external audiences. In my current role with a well-established national brand, I dig into strategy to push a consistent digital footprint.

From press releases to email strategy, I’ve managed many different roles. In order to gain invaluable insight into the industry, I planned and facilitated focus groups -- which provided quantitative knowledge that pushed strategy to solidify our brand and turn engagement into loyalty.

Noressa Kennedy Hinkler’s Session

10:30 a.m.–11:15 a.m. Pacific Time — Thursday, February 24, 2022

How to Measure Social Media Success: Finding the KPIs That Matter For Your Brand

In a result-driven world, a strategy is only efficient if it is working just as hard for you as you are for it. Data fatigue is real, but it doesn’t have to overwhelm you. Finding KPIs that tell your brand’s impact in its community can elevate success and alleviate stress, making your social media efforts shine brighter.

In this session you will learn how to:

- Prioritize KPIs to make social media analytics work for you.

- Know what KPIs C-levels care about.

- Turn qualitative impact into quantitative results.

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