Looking forward to this session? Share it!
Social personalization has gone from a pipe dream to a necessity when it comes to how brands plan social media ad campaigns. Does it work across all social platforms? How can you build it into existing workflows without adding even more complexity to your process? What considerations do you need to factor in both for creative and delivery? When will personalization have the biggest impact on performance? Learn about the major challenges and opportunities for social personalization, and get concrete tips for what to do next.
Megan Gall
VP, Social Strategy
Mediaocean