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Wednesday, February 23, 2022    10:45 a.m.–11:30 a.m. Pacific Time

Social Media and the Marketing Mix: Key and Actionable Insights

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Is social media playing well in the sandbox with your other marketing channels? 
In this session, Adriana Kevill of Aletha Health will share different ways you can integrate social media into your marketing mix.  She'll dive into some of the out-of-the-box ideas and small tweaks she's tested while growing Aletha Health's social presence, and how those proven tactics can translate to your business - whether you are a team of 1 or have a full department at your disposal. 
Takeaways include: 
  • Learn to assess which social channels are the best fit for your brand
  • How to audit your mix to figure out how effective your social media strategy is
  • Work with the KPIs that matter to move the needle
  • Get a list of handy tools and productivity shortcuts


Adriana Kevill
VP Marketing
Aletha Health

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