Trending on TikTok: Best Practices for Creating Engaging TikTok Content

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In 2021 TikTok passed the 1 billion monthly active users milestone, making it one of the most-used and fastest-growing social media platforms ever — and an increasingly important channel for brands to incorporate into their social strategies. 

In this session, you’ll learn how TurboTax has been tapping into TikTok since January 2020. Leveraging tactics including hashtag challenges, educational content, creator collaborations and paid amplification, TurboTax has been able to drive massive reach and high engagement — with plenty of key learnings along the way. This session will highlight lessons the TurboTax team has learned through its first two years on TikTok, while providing actionable insights and takeaways to help you tap into TikTok.

You’ll learn:

• A framework for creating a strategic platform strategy on TikTok 
• Best practices for creating engaging content on TikTok
• Tips for collaborating with TikTok creators