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70% of consumers prefer to discover a brand through content over conventional advertising. With more than 60% of marketers planning to invest in content creation in 2022, content marketing is no doubt the "hot topic" of the industry.
Online or offline, inbound or outbound, social media intelligence plays a pivotal role in helping marketers inspire, craft, and evaluate the content in the most optimal way to generate great ROI. But how can brands make themselves heard in an ever-growing wave of content from competitors, creators, and consumers?
Join us for this session and discover:
- A step-by-step approach for building and matching your content strategy to your marketing funnel
- How to select the right KPIs to evaluate content performance
- 10 best practices for creating, promoting, and evaluating your content