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Wednesday, February 23, 2022    8:15 a.m.–9:00 a.m. Pacific Time

Navigating Content through Crisis: The Importance of Brand Authenticity and Transparency on Social

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We could not have predicted what the last two years would bring both personally and professionally. Walmart constantly strives to be transparent with associates, customers and stakeholders – and in times of crisis, creating an authentic connection with our audiences is vital.

  1. Know your audience and objective
  2. Build upon foundational relationships
  3. Be transparent and take action

 

Marissa Kargas
Director, Digital Strategy & Brand Engagement
Walmart

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