Growing Brand Loyalty Through Social Media Communities

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It’s no secret that Vitamix has been a well-loved brand for nearly a century, but how do you continue to build upon an existing community of passionate fans and brand advocates in today’s always changing social landscape? Alyssa Santoli, Sr. Manager of Relationships & Community, will walk you through how she and her team have elevated Vitamix’s social presence over the last year and give you a sneak peek into some of their plans for the future of community at the brand.