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Wednesday, February 23, 2022    10:00 a.m.–10:45 a.m. Pacific Time

Behind the Breakthroughs: Telling a Complex Story Through Podcasting

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It’s never been more important to understand the impact of science, and over the past 2 years public interest has peaked in knowing more about their health. Yet the story can be complex, with many weaving plot lines, and it needs a true expert to narrate it.

In this session you’ll hear how the Pfizer digital content team turned to podcasting to reach new audiences, inviting the public to learn more about the stories behind the breakthroughs in an alternative format. With podcast listeners reaching new heights during the pandemic, the team took the opportunity to untangle the complexities of the industry through the voices of those closest to the action.


 

Georgina Irwin
Digital Content Manager
Pfizer

Erica Santiago
Senior Manager, Digital Content
Pfizer

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