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Thursday, February 24, 2022    10:30 a.m.–11:15 a.m. Pacific Time

How to Measure Social Media Success: Finding the KPIs That Matter For Your Brand

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In a result-driven world, a strategy is only efficient if it is working just as hard for you as you are for it. Data fatigue is real, but it doesn’t have to overwhelm you. Finding KPIs that tell your brand’s impact in its community can elevate success and alleviate stress, making your social media efforts shine brighter.

In this session you will learn how to:

- Prioritize KPIs to make social media analytics work for you.

- Know what KPIs C-levels care about.

- Turn qualitative impact into quantitative results.


Noressa Kennedy Hinkler
Director of Marketing & Communications
Travel Nurse Across America

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