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Thursday, February 24, 2022    11:45 a.m.–12:30 p.m. Pacific Time

More Bite, Less Bark: How to Define Brand Identities with Social Intelligence

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A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company.

Join NetBase Quid and Memphis Tourism to hear how utilizing social intelligence, Memphis Tourism has worked with their partners to define and refine their brand identity. In this session, you’ll learn:

  • How to use data to drive your brand strategy decisions forward
  • How to monitor trends to understand what is motivating brand perception
  • How to avoid making assumptions when analyzing consumer conversations


Ashley McHugh
Research Director
Memphis Tourism

Mike Baglietto
Global Head of Market insights
NetBase Quid

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