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Thursday, February 24, 2022    1:15 p.m.–2:00 p.m. Pacific Time

Driving Engagement in Less-Than-Engaging Categories

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Plumbing, locking systems, real estate, insurance, mattresses, banking. Are you bored yet? While brands like Cheetos, HBO, and Taco Bell offer endless opportunities in social, what about categories that are naturally less ‘fun’? In this session, we’ll look at how any brand - regardless of the category – can embrace social media and build consumer engagement and conversation.
Takeaways include:
  • Three keys to breaking through social to build engaging experiences.
  • Evaluating platforms to understand the role they should or shouldn’t play for your brand.
  • From Zocdoc and Shopify to Bob Oates Plumbing and Supra Real Estate and many brands in between - Case studies of brands in low-interest categories that have developed unique social strategies to drive engagement.


Britt Peterson Fero

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