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Thursday, February 24, 2022    9:15 a.m.–9:30 a.m. Pacific Time

Smart Strategies for Putting Your Audiences First

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Marketers today are faced with ever-changing challenges when it comes to uncovering and targeting key audiences. MKR’s Chief Creative Officer Peter Kim will discuss these growing challenges and how marketers can overcome them to produce engaging creative that reaches their target audiences. Attendees of this presentation will walk away with actionable strategies for

  • Targeting defined audiences for an effective creative strategy
  • Marrying creative and customer experience strategies for high impact campaigns
  • Developing a capacity for taking risks through data-driven testing modules.


Peter Kim
President, CCO
MKR Agency

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