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Starting Where You Are: How to Authentically Approach Inclusion in the Organic Social Space

Name: Social Media Strategies Virtual Conference — VIRTUAL CONFERENCE
Start: 2022-02-23
End: 2022-02-24

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Takeaways for attendees:

How to build a case for inclusive content by leveraging company values, census data and changing consumer psychographics
How to balance accepting risk and protecting the brand
How to build authentic connection
How determine appropriate KPIs and benchmarks to test and measure progress

Amber Taylor
Organic Social Strategy Lead
The Home Depot