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Starting Where You Are: How to Authentically Approach Inclusion in the Organic Social Space

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Takeaways for attendees:

  • How to build a case for inclusive content by leveraging company values, census data and changing consumer psychographics  
  • How to balance accepting risk and protecting the brand 
  • How to build authentic connection
  • How determine appropriate KPIs and benchmarks to test and measure progress

 

Amber Taylor
Organic Social Strategy Lead
The Home Depot

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