Sam Tomlinson

Executive Vice President

With a background spanning business, data and finance, combined with a unique set of analytics skills, performance marketing expertise and deep understanding of brand, Sam is a radically different kind of marketer – one with a singular focus of making businesses better.

Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. He brings an unparalleled understanding of the digital ecosystem and how each component can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.

Sam Tomlinson’s Session

11:45 a.m.–12:30 p.m. Pacific — Thursday, February 23, 2023

The 2023 Paid Social Playbook

Every day, more than half of the planet’s population – over 4.5B people – logs onto one (or more) social media platforms to connect, learn, forget, dream, sell, share or just pass the time. For any marketer looking to connect with (just about) any audience, social represents one of the best avenues to do so. But with staggering audience growth comes advertiser saturation and regulatory scrutiny – both of which have made it progressively more difficult for brands (and creators) to stand out. Tack on a bevy of platform changes – from data restrictions to increasing automation to fewer control levers – and the result is an incredibly powerful and increasingly expensive lottery ticket.


This puts brands in a difficult position: most know paid social is something that can be a game-changer + should be integrated into their marketing plans – but few have the in-depth understanding to navigate the major paid social platforms and implement a strategy that works. This session is designed to provide attendees with a proven, actionable framework for designing, implementing + managing paid social campaigns on the largest platforms out there (Meta, TikTok, LinkedIn & Twitter) – along with the do’s and don’ts for managing each channel.

Check out our early bird ticket prices!
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