Maya Wasserman’s Sessions
1:00 p.m.–1:45 p.m. Pacific — Wednesday, February 22, 2023
Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.
Topics include:
- How to maximize a creator/influencer partnership - Maya Wasserman
- How to drive advocacy/fandom through brand communities - Reinaldo Parreiras
- Social listening/benchmarking: Setting up a community management strategy during big (brand) moments - Karla Hernandez Zaldivar
- The biggest social media mistakes and how to avoid them - Josef Bookert
9:30 a.m.–10:30 a.m. Pacific — Thursday, February 23, 2023
This brand panel will share their unique approaches to creator and influencer partnerships, including insights and tips that can translate to your influencer initiatives. They’ll share what’s worked for them, including campaign examples, lessons learned, and what to avoid to ensure influencer marketing success.
Discussion topics include:
- How to identify influencers who are a natural fit for your brand (and what to avoid)
- How to measure the success of your influencer campaign
- The difference between paid and unpaid creators
- The pros and cons of micro, mid, and mega influencers
- The what, why, and how of launching an ambassador program
- How to maximize a creator partnership beyond just posting content to their channels
- TikTok’s role in the future of influencer marketing
