Maya Wasserman

Marketing Director
Sony Electronics

Maya Wasserman is Head of Marketing, Personal Entertainment, Home Entertainment and Brand Marketing at Sony Electronics, leading marketing planning, strategy and communications.

With over 15 years of experience in both brand and performance marketing, she is skilled in driving real business results through creative and integrated omni-channel marketing with an emphasis on consumer marketing, thought leadership, team building and a data-driven approach.

Most recently, she led the development, launch and execution of the global For The Music brand platform for Sony Audio products, leveraging brand partnerships with Grammy winning artists Miguel, Olivia Rodrigo and Peso Pluma. In addition to her role overseeing Marketing for the Personal and Home Entertainment divisions, she also leads Brand Marketing for Sony Electronics, and is responsible for building a newly formed brand marketing department and developing the brand strategy.

When she isn’t working, she can be found spending time with her two kids and rescue dog or practicing yoga.

Maya Wasserman’s Sessions

1:00 p.m.–1:45 p.m. Pacific — Wednesday, February 22, 2023

Speaker-Led Roundtables and Open Networking

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

Topics include:

  • How to maximize a creator/influencer partnership - Maya Wasserman
  • How to drive advocacy/fandom through brand communities - Reinaldo Parreiras
  • Social listening/benchmarking: Setting up a community management strategy during big (brand) moments - Karla Hernandez Zaldivar
  • The biggest social media mistakes and how to avoid them - Josef Bookert

9:30 a.m.–10:30 a.m. Pacific — Thursday, February 23, 2023

Panel: Best Practices for Creator and Influencer Partnerships – What to Avoid and How to Execute Successful Campaigns

This brand panel will share their unique approaches to creator and influencer partnerships, including insights and tips that can translate to your influencer initiatives. They’ll share what’s worked for them, including campaign examples, lessons learned, and what to avoid to ensure influencer marketing success.

Discussion topics include:

  • How to identify influencers who are a natural fit for your brand (and what to avoid)
  • How to measure the success of your influencer campaign
  • The difference between paid and unpaid creators
  • The pros and cons of micro, mid, and mega influencers
  • The what, why, and how of launching an ambassador program
  • How to maximize a creator partnership beyond just posting content to their channels
  • TikTok’s role in the future of influencer marketing
Check out our early bird ticket prices!
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