Saad Khan

Brand Social Lead

With a career concentrated in social media strategy, creative content direction, and audience growth, Saad brings a wealth of knowledge in social media marketing to help brands shape, evolve, and catapult themselves forward. Saad’s brought social-first thinking to help a vast array of brands launch and thrive spanning luxury retail, technology, regulated industries, banking, telecommunications, CPG, and more. As Social Lead at Shopify, Saad crafts the brand’s creative and content strategy to inspire and empower the world’s next generation of entrepreneurs.

Saad Khan’s Session

12:45 p.m.–1:30 p.m. Pacific — Thursday, February 23, 2023

Panel: Viral and Cultural Moments – How and When Brands Should Tap into the Conversation

Discussion topics include:

  • The best times to jump on trends - how to know when it’s too late
  • How to determine if your brand should be a part of a trend
  • Set up your social team for success by instilling trust in executives and getting ahead of legal permissions to act quickly
  • The power (and ease) of using TikTok to jump in on trends and conversations
  • Examples of content from brands who got it right (and wrong)
  • How to live diversity, equity, inclusion, and belonging year-round versus on specific community observances (Black History Month, National Indigenous History Month)
Check out our early bird ticket prices!
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