Haley Buckingham

Influencer Marketing Lead

Haley Buckingham is the Influencer Marketing Lead at Nasdaq. She leads strategy and campaign execution of all influencer initiatives supporting various marketing efforts across the company. Haley spearheaded Nasdaq’s first-ever social media influencer program, which focused on financial literacy and resulted in a 38% follower growth on Nasdaq’s TikTok channel in its first three months. She also partners with celebrity talent and influential companies who list on the Nasdaq exchange to help bring visibility and excitement around major client milestones like IPO’s or Bell Ceremonies. Haley is very passionate about working with influencers to help make financial education accessible and approachable for everyone and she is proud to work for a mission-driven company like Nasdaq, who champions inclusive growth and prosperity by creating more equal and fair access to the capital markets.

Prior to joining Nasdaq, Haley led influencer marketing and brand advocacy strategy at Northwestern Mutual. She attended Marquette University, where she received degrees in Corporate Communication and Marketing. Haley is currently based in New York City where she can always be found running along the East River or exploring some of the city’s best ice cream.

Haley Buckingham’s Session

9:30 a.m.–10:30 a.m. Pacific — Thursday, February 23, 2023

Panel: Best Practices for Creator and Influencer Partnerships – What to Avoid and How to Execute Successful Campaigns

This brand panel will share their unique approaches to creator and influencer partnerships, including insights and tips that can translate to your influencer initiatives. They’ll share what’s worked for them, including campaign examples, lessons learned, and what to avoid to ensure influencer marketing success.

Discussion topics include:

  • How to identify influencers who are a natural fit for your brand (and what to avoid)
  • How to measure the success of your influencer campaign
  • The difference between paid and unpaid creators
  • The pros and cons of micro, mid, and mega influencers
  • The what, why, and how of launching an ambassador program
  • How to maximize a creator partnership beyond just posting content to their channels
  • TikTok’s role in the future of influencer marketing
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