Angela Liu

Senior Digital Marketing Manager
American Girl

Angela Liu is a strategic digital marketing leader with a 9-year career spanning across different industries such as beauty, lifestyle, fashion, and now toy. Her expertise is in helping D2C brands optimize their social media channels and leverage influencers to drive awareness and acquisition. She is currently the Senior Digital Marketing Manager at American Girl, leading social strategy and influencer partnerships.

Angela Liu’s Session:

9:30 a.m.–10:15 a.m. Pacific — Thursday, February 23, 2023

Panel: Best Practices for Creator and Influencer Partnerships – What to Avoid and How to Execute Successful Campaigns

This brand panel will share their unique approaches to creator and influencer partnerships, including insights and tips that can translate to your influencer initiatives. They’ll share what’s worked for them, including campaign examples, lessons learned, and what to avoid to ensure influencer marketing success.

Discussion topics include:

  • How to identify influencers who are a natural fit for your brand (and what to avoid)
  • How to measure the success of your influencer campaign
  • The difference between paid and unpaid creators
  • The pros and cons of micro, mid, and mega influencers
  • The what, why, and how of launching an ambassador program
  • How to maximize a creator partnership beyond just posting content to their channels
  • TikTok’s role in the future of influencer marketing
Check out our early bird ticket prices!
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