Nicolle Lopez

Social Media Manager

Nicolle Lopez creates content that inspires the public to travel sustainably via rail, America’s forgotten pastime, and to enjoy their journey as much as their destination. She has also served on the brand partnership and social media teams for the NFL, National Geographic, and Perry Ellis International. Nicolle has a B.S. in Communications with a specialization in Account Management and a minor in Environmental Science.

Nicolle Lopez’s Session

8:45 a.m.–9:30 a.m. Pacific — Wednesday, February 22, 2023

Developing a Multichannel Social Media Strategy for Small Teams

Every day the social world changes, from new platforms to new products to new trends. Is your team growing with it? Is there even a team in the first place? Whether you’re a one-person show or a lean team, the way you approach social needs to be vastly different from some of the star players we hear about. This session is for the tiny but mighty — the ones (keyword “ones”) who need to find a way to cover all the social bases with consistent quality content and engagement.


  • Identifying your audience and purpose on social
  • Understanding and embracing your team’s strengths and weaknesses
  • Building a network of support: tools, automation, community
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