Harvey Rañola’s Session
11:00 a.m.–11:45 a.m. Pacific — Thursday, February 23, 2023
The key to staying on top of trends in a competitive, ever-changing market landscape is consumer and market intelligence, which provides unprecedented data and insights to understand and address them. The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding their audience, and measuring results.
Join us to learn how brands like Uniqlo, Lucky Brand and Chanel, as well as upstart direct-to-consumer retailers like Shein, mine social, consumer and market data. You’ll find out:
- How to spot trends to inform product and positioning
- Strategies for identifying new audiences and channels
- Methods to find and evaluate influencers, design campaigns and measure ROI