Harvey Rañola

Global Head of Media Intelligence
NetBase Quid

Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell. 

Harvey Rañola’s Session

11:00 a.m.–11:45 a.m. Pacific — Thursday, February 23, 2023

Thought Leader Spotlight: Stay on Trend With Consumer and Social Insights: The Fashion Industry’s Approach to Audience Expansion

The key to staying on top of trends in a competitive, ever-changing market landscape is consumer and market intelligence, which provides unprecedented data and insights to understand and address them. The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding their audience, and measuring results.

Join us to learn how brands like Uniqlo, Lucky Brand and Chanel, as well as upstart direct-to-consumer retailers like Shein, mine social, consumer and market data. You’ll find out:

  • How to spot trends to inform product and positioning
  • Strategies for identifying new audiences and channels
  • Methods to find and evaluate influencers, design campaigns and measure ROI
Check out our early bird ticket prices!
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