Karla Hernandez ZaldivarGlobal Social Media Insights Manager
Born in Mexico, Karla, 32 years old, has 12 years of experience in varied PR, Social Media, Communications and Marketing positions. She holds a Master's degree in Communication Science with a major in Entertainment Communications from the University of Amsterdam.
She started her career at Nissan, being responsible for all content and events for products such as Sentra, Altima, Note and Pathfinder. She managed the PR strategy for the Infiniti RedBull Racing team for Mexico and LATAM. Then, in 2013 she focused on Global Marketing Communications for Tech & Engineering at BBVA.
She moved to the Netherlands in 2017, joining Heineken's Internal Communications team, eventually moving to Marketing & Events where she was part of the global sponsorships team, working on events such as Formula 1, UEFA Champions league and KLM's centenary.
Continuing her European journey, she then managed the B2B Marketing Communications strategy for a tech start up. In 2021 she joined Philips as Content & Channels Manager. Now, in 2022, she is responsible for insights, analytics and strategy operations of Booking.com's Global Social Media channels.