Adam Ballard

VP of Marketing

Adam Ballard is the vice president of marketing at Paycom. Since joining the organization in March 2019, he has established himself as an innovator and has led his team to record-breaking numbers for lead generation and brand awareness at one of the fastest-growing technology companies in the U.S. Before coming to Paycom, he worked with some of the world’s largest brands, including Procter & Gamble, Disney and Southwest Airlines. Ballard attended the University of Oklahoma in Norman, where he obtained a bachelor’s degree in advertising, strategy and planning, and design as well as a minor in sociology.

Adam Ballard’s Session

8:30 a.m.–9:15 a.m. Pacific — Thursday, February 23, 2023

Leaning Into Influencer Marketing for Success on TikTok - Paycom’s Partnership With Corporate Natalie

Paycom launched a TikTok profile in January 2022 with a conservative goal to reach 10,000 followers by the end of the year. It hit over 100,000 followers by June while also securing a powerful influencer partnership with Corporate Natalie. Paycom partnered with Corporate Natalie to reach audiences nationwide with its message on the power of employee-driven payroll through Beti®. But how did these efforts come to fruition? Paycom’s Vice President of Marketing Adam Ballard will discuss what it takes to make a campaign like this happen. 

In this session, you’ll learn how Paycom broke free from category norms and embraced TikTok to reach end users of its product and how it leaned into influencer marketing to catapult success. 

You’ll learn:

  1. How TikTok can work for your business
  2. Why you should be OK with failure during the creative process
  3. The importance of collaborating with influencers to maintain an authentic feel


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