Rebecca Grieb

VP, Marketing
DOZR

Rebecca Grieb is an award-winning marketing professional with over a decade of experience in developing and executing technical and creative brand strategies. Rebecca is experienced in leading and unifying all marketing functions to drive results in audience engagement, revenue generation, brand development, loyalty and awareness. A passionate storyteller, Rebecca’s work achieves the optimal balance of creative and analytical approaches required to succeed in today's digital marketplace. 

Her experience spans a variety of industries including technology, hospitality, health and wellness. Becca has spearheaded the development of many strategies for brands across North America including the digital strategy for one of Canada’s largest software companies. A ‘Top 30 Under 30,’ she has served as a trusted advisor to brands, PR teams and management executives, and is an active blogger and podcaster. 

Rebecca’s formal education includes a MA in Communications and Technology, and she is currently enrolled in the Stanford LEAD Executive Business Program. Rebecca lives in Ontario, Canada with her family. You can learn more about Becca and her work at beccagrieb.com.

Rebecca Grieb’s Session:

11:45 a.m.–12:30 p.m. Pacific — Thursday, February 23, 2023

Case Study: The Nuts & Bolts of a Successful Social Strategy

A strong social media strategy requires a balance of creative and analytical approaches. Using social media as a marketing tool also challenges marketers to understand the customer journey and develop tactics that speak to every point in that journey. 

In this session, you’ll learn how to build a successful social strategy and what key elements to include. You will learn about how DOZR leverages social media to support its broader marketing strategy and the role a strong content strategy plays in contributing to social media success. 

This session will highlight the nuts and bolts of a great strategy, including setting goals, defining your target audience, leveraging the right platform, and identifying the right paid and earned tactics to leverage. Whether you are getting started or redefining your strategy, this session will provide actionable insights and takeaways to help you get your plan into motion. 

You’ll learn:

  • A framework for creating a social media strategy 
  • How to use content marketing to drive your socials 
  • Tips for measuring success and what analytics to watch 



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