Reinaldo Parreiras

1:00 p.m.–1:45 p.m. Pacific — Wednesday, February 22, 2023

Speaker-Led Roundtables and Open Networking

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

Topics include:

• How to maximize a creator/influencer partnership - Maya Wasserman
• How to drive advocacy/fandom through brand communities - Reinaldo Parreiras
• Social listening/benchmarking: Setting up a community management strategy during big (brand) moments - Karla Hernandez Zaldivar
• The biggest social media mistakes and how to avoid them - Josef Bookert

10:30 a.m.–11:00 a.m. Pacific — Friday, February 24, 2023

How To Unlock the Power of Community and Accelerate Brand Love Through Culture & Trends

In 2022 Intel created a program called Culture & Community Lab to place the brand into culture, unlocking the power of community to fuel conversation and accelerate brand love and growth.

The program leverages timely opportunities and allows Intel to tap into cultural moments and trends that resonate with our communities.

With a small portion of our investment, it delivered more than half of all organic engagement and increased organic engagement by more than 100% thus far. 

This session will highlight key learnings and actionable insights you can apply to most platforms to tap into real-time opportunities.

You'll learn:

• New approaches to social media & community building
• A framework for reacting to trends and cultural moments
• Best practices for real-time content & engagement